![]() ![]() Though it’s often impossible to predict what will catch on, we can all benefit from learning some basic tenets about what makes ideas stick. And yet, there is no formula for the convergence of new ideas and cultural appetite. Sharing ideas is an essential evolutionary practice. Whether you’re an inventor, an entrepreneur starting a new company, an employee pitching a new strategy to your team, or a parent trying to get your child out the door, we all need to persuade others to do things our way.
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